Modelling and the Maple Leaf

(Oct 10, 2008)

We get a lot of interest in our software from Canada. We don't know specifically why this might be - despite that fact that two of our founders are Scottish, we are not aware of any distant relatives still panning for gold out there.

One possible reason is that Canada, like the Netherlands, USA and the UK, has a hierarchical postal code with fine granularity.  This makes Canadian postcodes highly amenable to profiling for socio-economic status, and therefore useful in modelling longevity, persistency or any other decrement influenced by wealth and lifestyle factors.

Statistics Canada keeps tabs on the number of active postal codes, estimated at around 861,000 and shared across a population of around 33 million…

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Tags: postal code, postcodes, Canada, geodemographics

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